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Timing matters
Timing is a natural part of life. We can see the importance of timing. We hear it, too. Once you hear it in your speakers, you will wonder how you lived without it.
What is time-coherent sound?
Every natural sound we hear is a collection of many individual pure tones. Each of those has its own timing relative to the others- each comes and goes at a particular time at a particular loudness. When all that information is put together in our minds, that's how you move from hearing an infant's cry, to knowing that's your baby.
The arrival times (and the loudnesses) of those many small tones taken together contain not just the identity of the sound (your baby) but also the message -- it's how you understand your baby is also hungry with that particular cry. You unconsciously used the timing of those sounds to identify, decode, and then understand their meaning. This process happened instinctively for sounds you know well. The mind automatically fills in what it thinks is any missing information while at the same time discards any sonic information it deemed unnecessary. Thus, you know that cry is from your baby, even if you're in a crowded market or on a busy street.
For an imaginary moment, let us record your baby's cry. Upon listening to the playback through most speakers available today, you might recognize your baby's cry, but you might miss that your baby is hungry. Through our time-coherent speakers, you would know your baby was hungry and also that he needed a new diaper (yes, we are bragging). This is level of dexterity in the time domain that we obtain from our woofers and tweeters-- the ability for you to discern quite easily the smallest nuance the artist wanted you to hear, to experience.
Reproducing reality
Our goal is to have our speakers introduce as little change in the timing of all tones from bass to treble, as physics permits.
That is the way it should be -- and why our owners report life-changing experiences, wonderment, awe. They also find their minds no longer work to fill in the energy of the performance or soundtrack, since it is not missing as with other speakers. Listening often becomes an out-of-body experience.
Achieving this level of reproduction required solving some of the world's most difficult mathematics involving the propagation of sound, then selecting the world's best woofers and tweeters, feeding those drivers from a uniquely simple crossover circuit, and engineering the quietest possible cabinets.
We look to address every design variable so our speakers deliver to your ear sounds in the same time sequence and relative loudnesses as they were recorded.
Timing really does matter
Hearing each nuance implies you also hear meanings in those sounds. For example, below is less than half of one second of Ray Charles singing the letter "a" in the word, "say" from the song, "What'd I Say." Since only Ray Charles sounds like Ray, that comes from the rasp of his voice, the hiss from his breath, and subtle changes in his loudness and vibrato, less alone the shape of his vocal tract and much more. And all of that is hidden in that one complex waveform.
In this image, the larger waveform represents the tone of his letter 'a,' and all the small wiggles within that waveform are what is unique to him. While anyone can sing that note in tune, no one has those same small wiggles.
to re-iterate once more-- Change the timing of those smaller sounds -- when those small wiggles happen -- and that new waveform could be of your cousin singing karaoke in a neighborhood bar.
Does timing matter? You bet. And our speakers deliver it better than any others on Earth.
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What is Time-coherent Sound? - How We Engineer It